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How to Increase the Online Visibility of Car Dealership

HOW TO CHOOSE THE BEST PLATFORMS FOR INCREASING YOUR CAR SALES?

I AM AN EXPERT ON OPTIMIZING ONLINE VISIBILITY. IT’S MY PROFESSION. IN MY PROFESSION, I AM OFTEN APPROACHED BY CAR DEALERS WANTING TO KNOW HOW TO IMPROVE THEIR ONLINE VISIBILITY. HERE, I WILL EXPLAIN HOW TO CHOOSE A USED VEHICLE PLATFORM THAT IS THE MOST VIABLE OPTION FOR YOU AS A DEALER  AND FOR YOUR CUSTOMERS.

USED CAR WEBSITES HAVE EVOLVED
Used car sites first appeared over a decade ago. It is interesting to note that recent trends, such as the upsurge in social networking and the new wave of mobile devices, have even had an effect on the world of used cars. The fact that more and more consumers are adopting of these trends has forced used car websites to innovate. Ultimately, the challenge has been met, considering  how quickly, and how dramatically, the landscape has changed.

GENERAL WEBSITES VESUS SPECIALIZED WEBSITES
Ideally, your used car business would be listed on every pertinent website, but budget is often a barrier. Among general websites, many are the of the classic “classifieds” type, which have the advantage of offering a wide variety of products. Conversely, sites specialized by industry have less inventory, but they are highly targeted to the consumer. So where to go? Just choose those with the most advantages:

1) Consumer confidence
Put yourself in the consumer’s place. Imagine you have landed on a general listings website:

  • Many consumers are wary of free sites because lack of filters can lead to a higher incidence of scammers
  • Too many products are not updated when sold by vendors
  • Consumers are bombarded with ads or promotions for products thst don’t interest them

Posting on specialized websites will bypass these inconveniences and it will save you time. Don’t associate your brand with free websites full of irrelevent and annoying ads. Choose a credible specialized platform instead.

2) The web 2.0 approach
A good example of innovation is using social networking sites. Does this platform offer social media tools such as Facebook, Twitter, LinkedIn? If so, consumers can easily share cars that interest them with their network of contacts. Another point to consider is how the website looks on a mobile device. Is the display compatible across all the types of devices that consumers might use?

3) New visitor traffic
Some used car websites claim impressive stats. I have learned through experience in the industry that it is easy to artificially inflate numbers on the web. What’s more, measurement methods vary from website to website. Another way to inflate stats is to only report traffic from the busiest times of the day. Statistics, in other words, are often wrong or outright misrepresentations.

THERE IS ONLY ONE WAY TO BE SURE!
Do your homework … Does the website have a good web marketing strategy? Good SEO leads to high ranking for strategic keywords. Is the website on the first page of Google results for your search? AdWords sponsored links are an another avenue in addition to SEO for improving ranking. Google’s advertising network provides an opportunity for buying keywords at the top of the website’s page. As a result, the site attracts fresh and qualified visitors. Check before buying if the site is visible on Google, Facebook and other platforms.

Other factors to consider

  • Consumers appreciatewhen a website is specialized because vehicle information sheets are usually updated
  • When the interface is ergonomic, managing offers and linking to dealer websites is easier for you
  • Specialized websites are usually backed by serious organizations
  • Customer support is usually of high quality
  • Look for affordable rates for using the site
  • Look for an impeccable mobile experience
  • Specialized websites have successful web marketing and media buying strategies

HOW TO CHOOSE THE BEST PLATFORMS FOR INCREASING YOUR CAR SALES?

I AM AN EXPERT ON OPTIMIZING ONLINE VISIBILITY. IT’S MY PROFESSION. IN MY PROFESSION, I AM OFTEN APPROACHED BY CAR DEALERS WANTING TO KNOW HOW TO IMPROVE THEIR ONLINE VISIBILITY. HERE, I WILL EXPLAIN HOW TO CHOOSE A USED VEHICLE PLATFORM THAT IS THE MOST VIABLE OPTION FOR YOU AS A DEALER  AND FOR YOUR CUSTOMERS.

USED CAR WEBSITES HAVE EVOLVED
Used car sites first appeared over a decade ago. It is interesting to note that recent trends, such as the upsurge in social networking and the new wave of mobile devices, have even had an effect on the world of used cars. The fact that more and more consumers are adopting of these trends has forced used car websites to innovate. Ultimately, the challenge has been met, considering  how quickly, and how dramatically, the landscape has changed.

GENERAL WEBSITES VESUS SPECIALIZED WEBSITES
Ideally, your used car business would be listed on every pertinent website, but budget is often a barrier. Among general websites, many are the of the classic “classifieds” type, which have the advantage of offering a wide variety of products. Conversely, sites specialized by industry have less inventory, but they are highly targeted to the consumer. So where to go? Just choose those with the most advantages:

1) Consumer confidence
Put yourself in the consumer’s place. Imagine you have landed on a general listings website:

  • Many consumers are wary of free sites because lack of filters can lead to a higher incidence of scammers
  • Too many products are not updated when sold by vendors
  • Consumers are bombarded with ads or promotions for products thst don’t interest them

Posting on specialized websites will bypass these inconveniences and it will save you time. Don’t associate your brand with free websites full of irrelevent and annoying ads. Choose a credible specialized platform instead.

2) The web 2.0 approach
A good example of innovation is using social networking sites. Does this platform offer social media tools such as Facebook, Twitter, LinkedIn? If so, consumers can easily share cars that interest them with their network of contacts. Another point to consider is how the website looks on a mobile device. Is the display compatible across all the types of devices that consumers might use?

3) New visitor traffic
Some used car websites claim impressive stats. I have learned through experience in the industry that it is easy to artificially inflate numbers on the web. What’s more, measurement methods vary from website to website. Another way to inflate stats is to only report traffic from the busiest times of the day. Statistics, in other words, are often wrong or outright misrepresentations.

THERE IS ONLY ONE WAY TO BE SURE!
Do your homework … Does the website have a good web marketing strategy? Good SEO leads to high ranking for strategic keywords. Is the website on the first page of Google results for your search? AdWords sponsored links are an another avenue in addition to SEO for improving ranking. Google’s advertising network provides an opportunity for buying keywords at the top of the website’s page. As a result, the site attracts fresh and qualified visitors. Check before buying if the site is visible on Google, Facebook and other platforms.

Other factors to consider

  • Consumers appreciatewhen a website is specialized because vehicle information sheets are usually updated
  • When the interface is ergonomic, managing offers and linking to dealer websites is easier for you
  • Specialized websites are usually backed by serious organizations
  • Customer support is usually of high quality
  • Look for affordable rates for using the site
  • Look for an impeccable mobile experience
  • Specialized websites have successful web marketing and media buying strategies